Profile by Sanford brings one-on-one weight-loss coaching to the Dayton area
Fad diets come and go and nutritional advice can change at the drop of a hat. Profile by Sanford was created to address confusion about weight-loss techniques through individualized plans backed by physician-driven science.
It’s a method that seems to be catching on. After South Dakota-based Sanford Health started its subsidiary in 2012, Profile by Sanford has grown to 125 storefronts across all 50 states. The brick-and-mortar locations are operated by franchisees like Tom Hegge, who opened the first Dayton-area Profile by Sanford store in Springboro’s Marketplace at Settlers Walk on March 16.
Hegge and Lisa Samuelson, director of community outreach for Profile in Springboro, have worked hard to introduce Profile by Sanford’s brand of one-on-one diet and nutrition coaching to area residents.
“The interesting thing about nutrition is that there are so many approaches out there,” Samuelson says, noting that even when good dietary advice is backed by science, opposing viewpoints persist.
To address that, the Profile program is individualized using a sustainable approach—the goal is to provide a path to shedding pounds and keeping them off for good that works specifically for each member.
“Most of our members [come in] weekly,” Samuelson says. “The research shows that when people do come in and do that one-on-one coaching people have more success with weight loss.”
That one-on-one coaching entails creating a plan from changes in diet, activity and overall lifestyle—including stress management and getting healthy amounts of sleep.
Profile coaches can use genetic analysis to educate a member about how their unique metabolism affects their weight management and use smart tracking devices to chart progress over time.
More than anything, Profile stresses that there is no panacea for weight loss—the best program for losing weight is one tailored to the individual, which helps keep them accountable and committed.
“Our coaches take a lot of guesswork out of it,” Samuelson says. It helps, too, that the Springboro storefront is just a few doors down from Dorothy Lane Market, where members can stock up on healthier, nourishing groceries.
The future for Dayton’s first Profile location will focus on more community education and partnerships. Samuelson is working with gyms and physical therapists to create better plans for how to achieve a healthy lifestyle in the Dayton area. She has also forged a partnership with a local Mary Kay representative to demonstrate how a better diet can lead to healthier skin and hair.
“Skin care goes hand-in-hand with proper nutrition,” says Samuelson. “It’s just about feeling your best on the inside as well as the outside.”
Down the road, Hegge and Samuelson hope to add another Profile storefront in the Dayton area and continue educating the public on how to achieve healthier lifestyles. One of Samuelson’s favorite quotes on that topic is that “a great life with great health is just a series of great days.”
“That’s what it’s all about,” she says. “It’s eating well every single day, it’s exercising every day whether it’s just taking the stairs instead of the elevator or it’s taking a workout class. Doing something every day to make your body work its best is what a healthy life is all about. That’s what our goal is with Profile.”